Dimeji Onafuwa gets restless often. A native of Nigeria, he has lived in New York City, West Virginia, North Carolina and now splits his time between Pittsburgh and Portland, Oregon. He considers himself a painter at heart but has also pursued, advertising, entrepreneurship and is currently on a path in the design spectrum where he is finishing up his PhD in Social Design from Carnegie Mellon University with a concentration towards designing for sustainable futures for the commons.
Recorded just after the Presidential election, Dimeji brings the perspectives of both the African and the American experiences to draw from in how he is carving a path forward for himself and his remarkable family.
Dimeji believes design is a great leveler and is akin to gardening in that it needs constant tending. He believes “human-centered design” might be better off being called “other-centered design”, that advertising is a necessary evil, that a better word for empathy might be “responsibility” and he gives us the single best answer we’ve had so far as to whom he would sit down to dinner with for a meal and conversation.
Nathan Wadding grew up on a farm. And he loved it – to a point. When the anticipation of experiencing the life that environment offered met head on with the hard realities that often accompany it – it provided a strong stimulus for wanting more even if he wasn’t entirely sure what that was as a child. Initial forays into music, DJ’ing and then his college tour provided the way forward as he embraced technology, editing, strategy and video production which led him to key stints at production houses here in Pittsburgh.
We explore this rural to urban journey that has him understanding the life of both working for someone and of driving an entrepreneurial enterprise. Our dialogue covers how scary weddings are, working with your best friend, why editing is about asking why from each frame and we discuss the idea of losing the literal frame as the virtual reality technology becomes more omnipresent. Check out some of Nathan’s recent digital content work at http://www.skinnytiemedia.com/
One would expect a thoughtful discussion from a person associated with an agency called Thoughtform and with Steve Frank, a Principle with the firm and Director of Business Development, that’s exactly what ensued. Steve approaches every opportunity with a contemplative and curious comportment. This has helped build Thoughtform into one of the leading design consultancies here or anywhere as they help simplify the complex for a diverse range of clients.
Our conversation covers a wide arc of subjects: what entails beauty in the design process and the integral role it plays, how he defines and moves forward from both failures and successes, what industry he would disrupt, the ebb and flow in the importance of titles for individuals and if there is anyway to rid the world of both timesheets and powerpoint.
A graduate of Lehigh University with a background steeped in Wall Street, the entrepreneurial sector, technology and sales, he has always brought an up-beat and fun approach to the work with everyone he intersects. Check out the great work Thoughtform does at http://thoughtformdesign.com/
The mission behind Pressley Ridge is to “do whatever it takes to create success for children and their families” and is an apt description for their CEO, Susanne Cole as well. She has done whatever it takes throughout her life, particularly in her nearly 30-year career with Pressley Ridge where she has held a multitude of positions both on the clinical and business sides of the organization. She traces a remarkable story that begins in Charleston, WV as the adopted daughter of a teacher and shoe store manager who was interested in both teaching and law enforcement as career paths and has culminated so far in her leading one of the most innovative children’s non-profits in the country.
Susanne talks about the challenges of secondary trauma, her insistence on goodness being employed versus simply talking about it, the future state of the non-profit world and whether that label hurts or helps when intersecting in the marketplace, how poverty continues to be the root cause of most of what her group has to deal with and why cussing now and then is pretty important.
To learn more about the good people and work of Pressley Ridge, visit http://www.pressleyridge.org/
Brett Yasko once opened up a talk he gave for a local Pecha Kucha event with the words “welcome to my nightmare”. Yes, he’s not terribly fond of talking about himself – preferring to let his prodigious body of work mostly speak for him. Still, on those occasions when he does open up about his life and work you quickly learn how much he truly, madly, deeply, loves both. Brett talks about his path from advertising to design, the challenges and opportunities he experienced with the transition from going to work to working from home, how parenthood and politics have influenced his work, that his self-initiated projects have been some of the most fulfilling and why he prefers to set his name – when he does – in 6.5 point type. He’s a generous, stubborn and empathetically driven designer whose nationally acclaimed body of work can be viewed at http://brettyasko.com/
Mila Sanina was born in the Soviet Union, raised in Kazakhstan, and speaks four languages. Brian wisely chooses English to discuss Mila’s amazing journalistic journey that took her from CNN to PBS to Pittsburgh where she now leads PublicSource, an investigative locally focused news organization. She shares her timely observations about the American experience and the perfect storm that has hit journalism. To see the good work Public Source does, go to http://publicsource.org/
Randy Rossi looks to answer questions. Difficult ones. Is there a solution for food waste? Can water be more efficiently delivered to put out fire? What will be the viable currency system of the future? Central to his work is how to reduce and even eliminate burden. President of Bally Design for the past 12+ years, he has invested his energies into the challenges inherent within the product, interface and service design disciplines. A wide ranging conversation that covers topics such as the sharing economy, minimum valuable products vs. minimum viable products and the somewhat oxymoronic sounding dialogue around the digital definitions of humanization. Check out Randy's and Bally's work at http://ballydesign.com/
Chris Amar is that rarest of breeds - an optimistic and yes, happy, attorney. A fairly recent transplant to Pittsburgh, Chris has always had a passion for helping people - from his early days as a middle-schooler in Boston working with that city's homeless population to his efforts on behalf of his current clients. We talk about the writers that have stimulated his curiosity, take a slight dive into American history, analyze his short horizon lines, participating in democracy and how vacations sneak up on him. He has an infectious personality with empathy being central to his DNA.
Larry Richert is the consummate professional and a staple of the Pgh television and radio scene for decades. Despite the ungodly hour he starts his day, he always brings warmth, a great sense of humor and a sincere humility to his profession. He takes none of what he has accomplished for granted, reveals his secret desire to become a voiceover for movie trailers and discusses how radio - despite the broadcast description - it's really a one-to-one, intimate medium.
She has the old-school agency stories from Mad Men delivered with an accent closer to Mad Max. She is the one-of-a-kind Ann McFadden. In this episode, Gordon talks with Ann about her improbable career that began in Australia and continues today as a hall-of-fame creative director.
Tom M Johnson is a fairly recent west coast transplant to the city of Pittsburgh. A native of East Los Angeles, Tom has been a compelling editorial and advertising photographer for decades and has had his work featured both nationally and internationally. We talk about his earlier paths as a ballet dancer and model – both of which provided much needed empathy in his work on this side of the lens. Tom discusses his perspectives on favorite cameras, the beauty of imperfections, why quiet surprises resonate most and how most of his work is a form of portraiture. And while he is drawn to the rich Pittsburgh textures on display in our myriad neighborhoods he also articulates why the beaches of his youth don’t suck. It’s an engaging dialogue with a man who daily absorbs the world around him with an eclectic and discerning eye.
Doug takes us inside Wall-to-Wall Studios to discuss their design processes along with his own personal practice that often fuses his myriad and considerable graphic design skills with his passion for politics, family and particularly, music, which has lead to a variety of great collaborations with bands that he has admired.
Jeff Carpenter will challenge you. His mission is to challenges the norms of what a "theater experience" can be by taking all of your senses on a journey of immersion, adventure and mystery. The founder of the Bricolage Production Company talks about his beginnings as an actor, how he came to form Bricolage in Pittsburgh, the partnership with his wife Tami, who is the Producing Artistic Director of Bricolage and an accomplished actor in her own right, and how he sees the cultural arts community in Pgh evolving.
David has been a veteran of the Pgh advertising industry for 30 plus years and he has seen and heard it all. He outlines his process of working with colleagues of all stripes, particularly writers. He takes us through agency life with a keen eye and sharp wit - including his perspective on the Ketchum heyday and subsequent fall. An engaging and truly funny man, he also takes us on his quest to become a New Yorker Cartoonist and the tenacity required to pursue that path.
Teresa has been a reporter her entire career and she takes us down the path of how she tells good stories and how this skill has led her from beat business reporter to the business editor at the Pgh Post-Gazette and how she has navigated both of these disciplines that need each other but often are at odds with one another.
Chris Pratt reluctantly accepts the moniker of writer, despite his prodigious body of work. He and Brian discuss his creative process, personal path and reputation (admittedly,at times, earned) of being a bit “dark” but how that is not necessarily the case anymore.
Pittsburgh is no longer a shot-and-a-beer city thanks to people like our guest Michael Anderson. Michael and Gordon spend a Happy Hour discussing the burgeoning cocktail culture and being a bartending brand.
It’s the age-old story of a Brooklyn-born drama teacher who stumbles into the computer science program of a major university and pioneers an entirely new field of study. Don and Brian talk baseball, teaching digital natives and existential phenomenological psychology. Yeah, that’s right, existential phenomenological psychology and baseball.
Almost all successful products are design with empathy for the human experience. Brian and Erin talk human-to-human about how observation and curiosity can be just as important as engineering when it comes to modern design. And while she has traveled the globe she still finds Polish Hill in Pittsburgh to be the best place to call home.
Made in Pittsburgh doesn't mean what it used to. A lot of the economic growth is coming from the craft sector. Adam and Gordon talk glass blowing and the dynamics of connecting artist entrepreneurs with capital and markets.
We kick off our podcast careers visiting with stand-up-comedian-turned-brand-strategist Dave Popelka. Brian and Dave trace the meandering path that covers his educational paths, his stand up, his brief Brookstone career and how he broke into the advertising world without much of an idea of what he was getting into. All he knew was that “these were my people.”